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B207: Overal Module Mind Map - Coggle Diagram
B207: Overal Module Mind Map
Block 1: Big Ideas in Organisations
Financial
Lease Finance
Equity Finance
Bank Overdrafts
Financing through debt factoring
Financing through retained earnings and working capital management
Marketing
Marketing Environment
(S) Social Factors
(T) Technological Factors
(E) Economic Factors
(E) Environmental Factors
(P) Political Factors
(L) Legal Factors
(E) Ethical Factors
The Micro Environment
Customers
Marketing Intermediaries
Suppliers
Competitors
Publics
Marketing Research
Types of Data Collection
Quantitive Data
Qualitative Data
The Process of Research
Research Planning
Exploratory Research
Main Research Collection
Report of Findings
Marketing Mix
Product
Place
Promotion
Pricing
Block 2: Competing in a Global Context
Global Market
Trading Environment
Competition
Porter's The Five Forces of Competition Model
Understand the trade between countries and why
absolute comparative advantage
relative comparative advantage
Authorities
Local Government
investing money to help focus on the country's best works
World Trade Organisations (WTO)
Will Affect Marketing
Has direct effect on Finance
Financial
Transfer Pricing
The Arm's-Length Principle
Transfer Mispricing
Foreign Exchange Market
Exchange Rate Fluctuations in Foreign Market
Strong Currency/Increase in currency value
Currency Appreciates
Weak Currency/ Decrease in currency value
Currency Depreciates
Financial Regulations & Reporting
IFRS Standards
IASB Framework
Block 3: Building Long term Success
Marketing
Internal Marketing
allows staff to give feedback to the company and to bring ideas to improve customer-orientation
supports building relationship with customers
helps to promote sustainability brand identity for the company
Relationship marketing
Customer value & satisfaction
customer Loyalty
commitment, trust, customer orientation and communication
Measuring Success
Profit
Market Share
Brand Equity
Sales
Gross Margin
Customer Satisfaction
How to manage issue/crises
Assess the situation
Acknowledge the situation
Come up with the response
implement the response