We all recognize and appreciate television commercials, easily recognize brand names and corporate logos that are extremely important in the sale of products. We have visited shopping malls, examined retail displays, compared prices, dealt with sales people, evaluated and purchased products from other states or countries. In doing so, we have played a role in the marketing system for most of our lives.
All human beings come into contact with some aspect of marketing on a daily basis: advertising, sales, promotion, merchandising, marketing, distribution.
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