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Marketing Mix, advertising, public relations, High pricing - Coggle Diagram
Marketing Mix
Place
Producer - Wholesaler - Retailer - Consumer
Producer - Retailer - Consumer
Producer - Agent - Consumer
Channels of distribution
Producer - Consumer
Price
Low pricing
predatory pricing
Loss leader
Penetration pricing
price skimming
Other pricing strategies
tiered pricing
mark-up pricing
Physcological pricing
Product
Product Design
Function
Materials
Cost
Appearance
Manufacturing
Branding / Own Brand Adv & Dis
Product Lifecycle
Extending the Product Lifecycle
promotion
sales promotion
Loyalty Cards
Special Offers
Discount Codes
Free Samples
Merchandising
Personal Selling
advertising
informative
reminder
persuasive
generic
comparative
:
public relations
sponsorship
endorsements
press communication
charities
High pricing
premium pricing