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MKT328m- DIGITAL MARKETING 2 - Coggle Diagram
MKT328m- DIGITAL MARKETING 2
Part 1: DIGITAL MEDIA AND MARKETING PRINCIPLES
Module 1: The Changing Landscape
The next part is Media Revolution which talks about effective use of media and the effects of mass advertising. Besides, it also talks about communication strategies in digital marketing.
In addition, there is Understanding marketing media which is about how to understand marketing communication
Module 1 with content that considers marketing as communication. This section is about treating communication as an essential part of life and using social networking sites to spread the word to everyone.
Standalone include: the marketing funnel and dual product model of commercial marketing media.
Module 2: Key Processes and Core Strategies
Module 2 with the main content Principles of Marketing and Digital Communication. The module consists of five lessons and three Standalone.
Lessons will describe the key features of digital communication, the impact of technologies on information dissemination, persuasion and branding.
Standalone include Content Marketing Strategy and Context Marketing Strategy.
Additionally, this Module features interviews with Jan Slater, discussing topics such as branding, brand messaging, and telling brand stories across multiple channels.
Module 3: Smart and Social Media Channels
Module 3 with the main content Smart and Social Media Channels. The module consists of four lessons and two stand-alone.
Lessons will describe the key features of how digital marketers can discover, target, and reach the right consumers in the digital world. Second is the context of online advertising and important to a digital marketer, how to determine the quality and value of different types of inventories
Additionally, this Module features interviews with Domain Experts discussing topics such as open-market programmatic advertising, the future of programmatic and data-driven marketing...
Module 4: Mobile Media and Beyond The Screens
Module 4 introduces mobile marketing and beyond the screens. This module consists of four lessons and two topics and a video interview. Lessons will introduce the characteristics, roles, benefits, and tools of mobile marketing.
Additionally, this Module features interviews with Jan Slater, discussing the Curve by Being Agile.
Topics will discuss online and offline tactics designed to help
businesses plan and implement marketing activities based on consumers' geographic location. And emphasizes consumer engagement.
Part 2: DIGITAL MEDIA AND MARKETING STRATEGIES
Module 1: Setting Goals and Preparing Your Digital Assets
Essential Steps to Prepare for Digital Marketing Success:
and some question to we must ask before planning for any strategic
communication activities.
Big Data in Digital Marketing: What is big data? What can big data support for marketing? Big data has three categories: structured data, human source data, and machinegenerated data
Module 2: Online and Video Marketing
In paperclip advertising campaigns CTR is the number of clicks advertisers receive on
their ads per the total times this ad is shown.
Module 2 will focus on Online Video Marketing and several inbound digital marketing tactics
for discovering and reaching consumers
Roles of proactive public relations, CRM ,and community management
play in digital marketing
Module 4: Putting It All Together for your Digital Plan
Module 4 is focused on putting together a digital plan. The module includes seven lessons, covering topics such as performance indicators and metrics for search engines, websites, and social media.
The module also discusses challenges and pitfalls, including ad fraud, privacy and data security, and brand safety and reputation.
Not only that, this module covers the key takeaways and integrated approach of the course.
Additionally, this module includes an expert session featuring an interview with Jill Ferguson, Chartbeat's Head of Product Education. Finally, the module ends with a congratulations on completing the course and information about Gies Online Programs.
Module 3: Social and Email Marketing
Module 3 focuses on social media and email marketing. This module gives an overview of social media marketing strategy. .
Two very important contents of this Module are Online PR and Email Marketing
Not only that, through this module we will better understand the strategies, considerations, plans of Buzz marketing and influencer marketing.
Finally, to review the content of the lesson, we will meet Lynne McChristian, Senior Instructor of Finance. Through this module, we can better understand social media marketing, which can then be applied to work and life