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3., ADVERTISING AND PROMOTION - Coggle Diagram
3.
ADVERTISING AND PROMOTION
IS ANY FORM OF PRESENTATION OF A PRODUCT OR A SERVICE
AIM
TO MOTIVATE CUSTOMER TO SEEK OUT THE PRODUCT AND TO BUY IT
HOW?
CREATING AWARENESS OF THE PRODUCT
EDUCATING POTENTIAL CUSTOMER
2 TYPES OF PROMOTION
PROMOTION OF AGRICULTURAL COMMODITY
IS DIFFICULT AND EXPENSIVE
BECAUSE THERE ARE MANY SMALL PRODUCERS
PROMOTION OF OTHER COMMODITY (GOODS)
IS EASY AND AFFORDABLE
BEACUSE THERE ARE FEW MANUFACTORERS
BY USE OF
NEWSPAPERS
RADIO
TV
MAGAZINES
BILLBOARD
EDUCATION PROGRAMS AT SCHOOL