Please enable JavaScript.
Coggle requires JavaScript to display documents.
PR Process, Goal - Coggle Diagram
PR Process
STEP 2: Plan and Program
Goals (Mục đích)
Broad
Long-term
Abstract
Difficult to measure
Objectives (Mục tiêu)
Specific
Aim to particular target group
Time - bound (Starting - Ending time)
Realistic/Achievable
Relevant
Measurable
Strategies
Direction (kim chỉ nam), or general plan
Tactics = Actions/Activity
To implement the strategies
STEP 3: Communicate & Implement
Communication
How we implement our
decisions, messages
=> inform, convince, motivate,
direct target public
Build up mutual understanding
Content of message:
Attractive message, short
How can we create, develop, express an impressive message
For example: 20 lines of content
=> After you read the paragraph
=> Get a MESSAGE
Content is meaningless, it's the message that matters!
Delivery of message
Contact agents => Communication
Message viral through different channels
(Mass media, Internet-based platforms) => Dissemination
Variable to consider when planning a message
Appropriate
Memorable
Meaningful
Understandable
Believable to the prospective recipients
STEP 1: Research
Goal
Objective
Strategies
Tactics