Metamoda
Target audience
young/stylish
online gamers + shoppers
Any gender
Virtual products
Outfits (3d)
accessories
avatar decoration
Visual identity
Bold + modern
shapes
Advertising
Trendy colours
Blue- honest, loyal, authority
Indigo- integrity, responsibility, intuition
Purple- luxury, knowledge, technology
triangles- purpose, progress, balance
infinity symbol/rounded edges- modern, endless
Full page
Magazine
Print (TIFF) + digital version (PNG)
TI
slogans
"Your best virtual self"
"Style for the virtual world"
10-30 year olds (willing to spend money online + dependent on virtual world)
Drawn to modern/engaging/exciting media with customisation
Logo
Semi-geometric
Lineless
Trendy
Font = 'spacebar'