Lesson 3
Persona
Precise description of the user (Can be imaginary)
Has a name, history, and story who ahs a way of doing things
Should have enough details to allow you to step into the persona's view
To see our products and services from their perspective
Empathy Mapping
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Staying in context
Has an end-goal
Faces realistic, relevant scenarios from a persona’s perspective.
Has visible pain points
Using figures and images
To gain a deeper understanding of end-users.
Think & Feel
See
Say & Do
Hear
Pain
Gain
Point of View (POV)
Allow to ideate in a goal-oriented manner
Steps to create POV
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1) Define the User, select the most essential needs from your gathered information
2) Write your definitions into a POV template.
3) “Needs” are human emotional or physical necessities. “Needs” help to define your design challenge.
4) An “Insight” is a remarkable realization that you could leverage to better respond to a design challenge.
5) Create the POV.