Lesson 3

Persona

Precise description of the user (Can be imaginary)

Has a name, history, and story who ahs a way of doing things

Should have enough details to allow you to step into the persona's view

To see our products and services from their perspective

Empathy Mapping

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Staying in context

Has an end-goal

Faces realistic, relevant scenarios from a persona’s perspective.

Has visible pain points

Using figures and images

To gain a deeper understanding of end-users.

Think & Feel

See

Say & Do

Hear

Pain

Gain

Point of View (POV)

Allow to ideate in a goal-oriented manner

Steps to create POV

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1) Define the User, select the most essential needs from your gathered information

2) Write your definitions into a POV template.

3) “Needs” are human emotional or physical necessities. “Needs” help to define your design challenge.

4) An “Insight” is a remarkable realization that you could leverage to better respond to a design challenge.

5) Create the POV.