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Written language features & techniques - Coggle Diagram
Written language features & techniques
Puns
Slogan/tagline
Metaphors
Rhyme
Memorable
Rhetorical questions
Eg. Have you ever eaten a chocolate that's vegan yet delicious? - If you think you have, you haven't tried our chocolate.
Interesting headlines
Adjectives
imperatives
e.g. "Buy our product NOW!"
Persuasive languages
verbs
being commanded
urgency
persuasive words/language
Ethos (the ethical appeal)
Pathos (the emotional appeal)
Logos (the logical appeal).
hyperboles
exaggeration
rhymes
alliteration