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System of the Fashion Industry - Coggle Diagram
System of the Fashion Industry
Production
H&M
Mainly uses
polyester
, which occupies around 52% of total fiber production. (DW Planet A)
Zara
Mainly uses
polyester
, which occupies around 52% of total fiber production. (DW Planet A)
Shein
Mainly
produced in China. (DW Planet A)
Uses
synthetic
fibers such as polyester and nylon. (DW Planet A)
Selling
Fast fashion
H&M
Recorded
$4.8 million
worth of unsold clothes due to trendspotting
mistakes
in 2018. (The Economist)
Made
$24 billion
in revenue in 2021. (DW Planet A)
Shein
Seen as "
ultra-fast
" fashion.
Typically ships within
1 week
. (DW Planet A)
Has around 60,000 products. (DW Planet A)
Exists entirely online with no physical stores. (DW Planet A)
Half as cheap as other fast fashion brands. (DW Planet A)
Its social media strategy centers around getting celebrities and influencers to market the brand and increase product discovery on social media. (DW Planet A)
Reportedly made
$10 billion
dollars in revenue in 2021. (DW Planet A)
Sustainable fashion
Rent the Runway
Rent the Runway is a clothing borrowing service that allows customers to rent clothes for a period of time. (The Economist)
Impact
Environmental
The fashion industry is becoming one of the most
polluting
in the world as it creates products that people don’t necessarily need.
The fashion industry creates a sense that “if you don’t buy this now, it won’t be available later,” which stimulates FOMO (fear of missing out) and
impulsive
purchases
.
Rent the Runway
Rent the Runway is contributing to the tackle of
throwaway culture
in the fashion industry.
An estimated
93 million tons
of clothing are thrown in
landfills
or
burned
. (DW Planet A)
Individuals
are affected by social media stars, especially fashion content, and will
follow
their fashion choices.
More
clothes mean lower prices, lower quality, and more ending up in the
landfill
or
burned
.
Social
Promotions
Social media stars often receive
payments
from clothing brands to
endorse
their clothes, which will pull the lever for a floodgate of
sales
from their followers.
Often, these followers won’t even be
aware
of what their clothing means, such as its graphics or text. This could lead to
problematic
scenarios as there is no telling what these clothing articles could say.
This can lead to adopting
identities
that they do not
represent
.
Rent the Runway
Rent the Runway is seen as a
disruption
in the fashion industry as fashion companies want their clothing to be bought many times for each person instead of once for everyone.
Social media contributes to the
pressure
to buy new outfits.
Individuals are
affected
by social media stars, especially fashion content, and will
follow
their fashion choices.
Materials
Polyester
PET, which stands for Poly Ethylene Terephthalate, is an alternative name for polyester and the same type of plastic found in plastic bottles.
60%
of PET production goes to clothing, while
30%
goes to plastic bottle production, and 10% to other causes. (DW Planet A)
Polyester is produced from petroleum, which uses lots of energy to process, along with producing
Co2
and
acids
in water. (DW Planet A)
Recycled polyester uses up to
60% less
energy compared to virgin material and can be made from textile scraps or plastic trash. (DW Planet A)
Experts say that polyester fabrics can shed
700,000 microplastic fibers
with
every wash
, which end up in the ocean. (DW Planet A)
Cotton
Although cotton does not present the same problems as polyester, it is still a
chemical
and
water-intensive crop
. (DW Planet A)
Cotton takes up around
24%
of total fiber production. (DW Planet A)
According to the World Wide Fund for Nature, it takes
20,000 liters
of water to make
one kilogram
of cotton, which can produce one shirt and a pair of jeans. (DW Planet A)
Recovery
H&M
The
second
largest organic cotton user in 2016 according to the non-profit Textile Exchange. (DW Planet A)
In H&M's sustainable collection, all synthetic clothing has to be
at least 50% recycled
. (DW Planet A)
Says that
all
of their materials will be sustainable by 2030. (DW Planet A)
57%
of sustainable materials in 2019. (DW Planet A)
Zara
The
fourth
largest organic cotton user in 2016 according to the non-profit Textile Exchange. (DW Planet A)
Has
committed
to sustainable cotton and polyester by
2025
. (DW Planet A)