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Facebook demographic - Coggle Diagram
Facebook demographic
Facebook ads statistics every marketers need to know
Facebook is the world’s second-most visited website. only beaten by google
his reinforces the idea that if people are spending time online, there’s a good chance they’re on Facebook
Facebook users are 1.5X more likely to watch a video on their phone
This statistic shows the need for advertisers to take a mobile-first approach, as well as invest in eye-catching creative like videos and high-quality images
Facebook users and female users
the amount of male-identifying users on Facebook significantly edges over female-identifying users
With over 320 million users, India is home to the most Facebook users in the world
this statistic reinforces the increasing prominence of Facebook in global markets.
the average CPM on Facebook is (Cost Per 1,000 views) – $14.9.
this figure varies based on the campaign objective selected
average conversion rate on Facebook ads is 9.21% across all industries
Facebook Ads Cost Statistics:
Facebook Ads CPM (Cost Per 1,000 views) – $14.9
Facebook Ads CPC (Cost Per Click) – $0.44
Facebook Ads CPI (Cost Per Install) – $1.97
Facebook Ads CPA (Cost Per Action) range – $8…$55
use these important stats of facebook
demographic for marketing
Facebook is the most popular social media network for men and women aged 35-44
56.6% of Facebook’s ad audience are men
If you’re looking to run ad campaigns on Facebook, you’ll need to know exactly who to target campaigns to, and men aged between 25 and 34 make up 18.4% of Facebook’s ad audience. Women in the same age group account for 12.6%.
The demographics with the lowest ad reach are men and women aged 13-17 and seniors aged 65+.
how to use facebook demographic in marketing
t the age group with the highest number of Facebook users is 25 to 34. 30%
Among all paid advertising channels, Facebook ads offer the best ROI.
facebook ads statistics