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Products and Services for Consumers - Coggle Diagram
Products and Services for Consumers
Quality
Two dimensions
Market perceived quality
consumer perceptions
Performance quality
Consumers expect performance quality to be a given
Green marketing
Marketing consumer services globally
Intangibility of services results in characteristics unique to a service
inseparable in that its creation cannot be separated from its consumption
perishable in that once created it cannot be stored but must be consumed
Analyzing product component for adaptation
Product component model
Support services components
Core component
Design and functional features: Packaging, brand name and trademark
Brands in int mark
Global brand: Worldwide use of a name, term, sign, symbol: Coca Cola
Positive worldwide brand associations that enhance efficiency and cost savings when introducing other products with the brand name
Country of origin effect (CO) any influence that the country of manufacture, assembly or design has a consumer's positive or negative perception of a product.
Products and culture
Crucial elements in the diffusion of new ideas
innovation communicated through channels
Innovation spreads by diffusion