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Direct Marketing - Coggle Diagram
Direct Marketing
DM Objectives and Target groups
Direct Sales
Selling products without face to face contact
Sales and distribution
Support the sales team
Prepare sales
DM Media and tools
Addressable Media
Catalogs
Direct mail
telemarketing
Non - addressable media
teletext
Television and radio advertising
MRK Comm Technique
Contacting customers and prospects in a direct way
Immediate and measurable response
Databases can be considered the heart of direct marketing
Relationship marketing
relationship marketing: quality and customer service
beneficial customer relationships
lifetime of a value customer
Measuring DM effectiveness
RFM Model
Frequency - Recency- Monetary Value
Frequency of order placements, average customer expenses, time frequency