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Visual features - Coggle Diagram
Visual features
Background
Setting (Atmosphere and Mood)
Layout
Concept
special effects?
Bright, strong colors
eyecatching
Able to convey a message.
color palette that matches yet contrasts
signature colors, easily recognizable
Logo/ Brand
Icon that can be immediately recognized
Mascot?
real people?
Typography
Big Letters
Headline
Clear Font
Enticing pictures of the thing they're advertising
Illustrate the offer
focus on the main object
somehow gets the customer to have it stuck in their mind
jingle?
very interesting
Short & Sweet slogan
Easy to remember
symmetrical
Strong effects
Make the picture magical
Size differences so the chocolate itself stands out from the background.
Enticing, interesting shapes
Headline that sounds interesting to the customer