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5C's for Low Sales Pipeline Conversion at Technoserve, a Saas startup …

- - - - The company is not targeting right set of leads (P1)
      - The company has products catering only to a certain type of customers (P2)
    - - Target customer demographic shifted, and company (marketing efforts) has not adapted accordingly (P2)
    - - The company is not able to map the products with the apt lead based on the industry (P1)
- - - - The company is not equipped to use any marketing channels effectively (P0)
      - The company is not able to differentiate a good advertising channel for its products (P0)