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Netflix Users - Coggle Diagram
Netflix Users
Solution to address high cost for potential subscribers
Because
The high cost is a barrier for many potential subscribers
Without
compromising on the quality of the service or the pricing model
By
Offer lower-priced subscription tiers with fewer features or limited access
Offer a discount for students or young adults
Offer promotional discounts or free trial periods to attract new users
Partner with other companies to offer bundled services or discounts
Solution to improve service usage and satisfaction for current subscribers
Because
The 35-44 and 45-54 age groups are not using the service enough and/or not satisfied with it
Without
increasing the cost of the service or compromising on the quality of the content
By
Improve the user interface and personalization features to help users discover new content and recommendations
Offer more diverse and niche content to appeal to different tastes and interests
Invest in better content curation and editorial recommendations
Enhance the social and community features of the service to promote engagement and sharing
Expand the availability and accessibility of the service across different devices and platforms
Offer additional perks and benefits for loyal subscribers, such as early access to new content or exclusive events
Solution to leverage the growing popularity of streaming services to attract new subscribers
Because
Streaming services are becoming the main source of TV and movie content for many users, especially in the 25-34 age group
Without
compromising on the brand identity or content strategy of Netflix
By
Develop more binge-worthy and event programming to create buzz and anticipation
Invest in new genres and formats that are popular among streaming audiences, such as reality TV or interactive storytelling
Collaborate with social media influencers and content creators to promote the service and create viral content
Experiment with different release schedules and patterns to optimize engagement and retention
Offer more user-generated and interactive content to foster community and participation
Develop partnerships with local and international content providers to expand the service's offerings