Please enable JavaScript.
Coggle requires JavaScript to display documents.
E261 Innovation & Design Thinking L02 - Coggle Diagram
E261 Innovation & Design Thinking L02
Empathize
Finding The Need Of The User
understand the user
put yourself in the shoes of others so that you can understand better
watch what people do
Ask questions and see how they react or interact
AVOID trying to find solution
How To Empathize
Observe: view users and their behavior in the context of their lives
Engage: Engage in conversations that allow users to tell stories of their experience
Immerse: Experience what your user experiences
interviews
preparing for interviews,
Brainstorms question, prepare all the potential question with your team
Identify and order theme, Identify the themes of the question pool in order to allow the conversation to be taken place naturally
Refine question, remove all the strange and illogical question
things to do during an interview
Ask broad questions about the persons life then move on by asking the more specific questions that relate to my challenge directly
it must be exactly what the person say
observe the interviewee's body language and context that you are talking.
guidelines for an interview
Ask why
Don't be afraid of silence,
Don't ask questions that leads to a closed ended questions like true and false
ask one question at a time, one person at a time
don't suggest answers to your question
open-ended questions
questions that don't lead to yes or no but have a more detailed answer
online survey
Advantages
Don't need use paper
Easier for the respondents
more entries of repondents
Disadvantages
there are no directories hence sampling of email address is difficult
decision not to respond is likely to made more quickly
Guidelines for online survey
Avoid leading questions
Avoid double barreled question
Failure to give mutually exclusive choice
Avoid vague quantifier