Qualitative Research
What do we get from qualitative research interview?
own language, richness, discover more, open new areas of research, sense of life, empowering participant
Types of interviews
Quantitative: structured
Qualitative: semi-structured
Qualitative: unstructured
similar to verbal questionnaire, fixed set of questions, yes no scales
interiew schedule, only guiding interview, interviewer has topics to cover but attempts to enter in world of interviewee
interview schedules but not strictle followed, order of questions not importnat, interviewer has topics to cover
probing, follow up questions, establish closer relationship
order not so important
interview schedule needed
produce according to RQ, decide upon themes, squence areas in most logical order, prepare promts
Non-representative sampling
purposive sampling
Used for necessity: we only want peopel relevant to question
basis of relevance to RQ
Snowballing sampling
use of word to mouth to locate people who fit certain criteria
Convenience sampling
locating a group of people as quickly as possible in order to maximise convenience and minimise cost
ethical considerations
approval, information about research
Transcribing
Orthographic
Jefferson transcription
Includes Thematic analysis, word for word, grounded theory, interpretative phenomenological analysis, narrative analysis
stresses, overlaps own contribution, discursive psychology, conversation analysis
includes non-linuigstic clues
Analysis
Thematic analysis: intersted in waht people see as important about an activity, event and what key themes are apparent
What are priorities for parents when making food related decisions for children?
Interpretative phenomenological analysis: waht it means to people to have certain experiences
what are experiences of parents when making food related decisions for their chidlren
Grounded theory: interested in psychological processes and aim is to develop a theory/explanation
provides foundations
3 approaches
realist approach
Critical realist approach
Social constructionist
accurate picture of human psychology
sense making - how people attribute to their experiences
specific activity is constructed in a specifc context
sampling
purposive or convenicne, small and big data sets
orthographic transcription together with transciption of basic non-linguistic cues
steps
familiarise, generate intiial codes, search for themes, review themes, define and name, produce analysis
purpose sampling
homogenous groups: people whop have experience of a particular topic of interest
small sample sizes
qualitative interviews, focus group
orthogrpahic transcription
steps
read first transcipt, return to begining and label themes, lsit themes and label clusters, summary table
develope a theory grounded in data
social constructionist
theoretical sampling, intensieve interviewing
orthographic can be supplemented by transcription
start analyssis early, prepare memo writing, form new questions to include in next inerview, elaborate further meaning of categoried
line by line
pitfalls to avoid: ignoring previous literature, produve an under-analysis, analysing data deductively, not following the methodfological steps well
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