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Professional Advertising Practice - Coggle Diagram
Professional Advertising Practice
definition
is the
any form of communication carried out by a natural or legal person, public or private
step to perform
An advertising campaign
are
Elaboration of the proposal
is the
the information we have collected in the steps
previous
we should focus on doing
A proposal is submitted to the client for final approval.
Start up
means
Time to launch the campaign!
yes we have
correctly elaborated the timing, we will have all the
items ready for launch well in advance
How long is the campaign?
1 more item...
Write the briefing
next
After this dialogue between agency and client, the next step is to collect all the relevant information about the campaign in a briefing.
the sections are:
Market research
this is
1 more item...
timing
is the
1 more item...
Product
here it should
1 more item...
Budget
it's a
1 more item...
Target
is
1 more item...
Prepare the media plan
is
It is an essential document for the
organization of an advertising campaign.
to start we must
is based on the analysis of the target that
we have identified in the briefing.
as
1 more item...
Definir los objetivos y los requisitos
hay
Existe un ingrediente mágico que está detrás de las mejores
campañas de publicidad
acrónimo "SMART" ("inteligente")
son
A de assignable (con una persona a cargo)
1 more item...
R de realistic (realistas)
1 more item...
M de measurable (medibles)
1 more item...
time-bound (con fecha límite).
1 more item...
S de specific (específicos)
1 more item...
Follow-up and Conclusion
this
The work of an agency does not end when a
advertising campaign.
then
Once the campaign is finished, we will be able to compile all the information in a final report and draw conclusions about which aspects have worked and which have not.