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Summary of Lesson 3 (Unpacking Data) - Coggle Diagram
Summary of Lesson 3 (Unpacking Data)
Persona
Stand for your targeted audience for businesses
Mainly keep an eye for the main issue, needs and demands
Elements of persona include
Name
Photo
Tagline
Demographic information
Skills/Talents
Skill Level
Environment
Goals
Attitudes
Behaviours and Tasks
Aid in identifying common characteristics and capabilities
Empathy Map
Say
Do
Think
Feel
Hear
See
Pain
Gain
Point-of-View (POV)
A way to define your team's problem statement
It has to be actionable and feasible
POV components
User
Need
Insight (Causes)
Define root cause/problem
Download the information that we receive
Analyse them
Categorize it into different groups
How might we?
A way to think of innovative statements and questions
HMW Guidelines
Cannot be too generalized
Cannot be too specific as well
Should be diverse that directs you to different pathways