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Pricing and value - Coggle Diagram
Pricing and value
Price-Adjustment Strategies
(điều chỉnh giá)
Discount and allowance pricing
Segmented pricing
Psychological pricing
Dynamic pricing
Geographic pricing
Promotional pricing
International prixing
Pricing strategies
Valued- based
Assess needs and value perceptions
Set target price
Determine costs
Design a product
Cost- based
Design a product
Determine costs
Set price based on cost
Convince buyers of the value
Competition-based Pricing
Setting prices based on competitors' strategies, costs, prices, and market offerings
Consumers will base their judgements of a product's value on the prices that competitors charge for similar products
New Product Pricing Strategies
Market-Skimming Pricing
set high initial prices to skim revenues layer
by layer
Market-Penetration (thâm nhập) Pricing
profitable market segments