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MARKETING STRATEGIES - Coggle Diagram

- - - - SWOT
        
        Strenghts: Extensive market, there is not much competition
        
        Weakness: new in the market, brand unknown to the market
        
        Opportunities: improve our quality, new product in the market, promotions
        
        Threats: limited market, a bit expensive, many regulations to enter the country we want to export our product
      - WEBSITE
        
        Our website seeks to establish an elegant image and the colors we choose, are associated with increased sales,and to attract the attention of consumers.
      - DIGITAL ADVERTISEMENT
        
        Social media
        
        Tiktok
        
        is one of the social media with the greatest consumer reach.
        
        Facebook
        
        Facebook has a greater chance of reaching out to click on our ad than Instagram, making it so that for the same cost they have almost the same result.
        
        Instagram
        
        Pinterest
        
        Influencers
        
        It is one of the best options to promote a product.
        
        E-mail marketing
        
        Loyal subscribers
      - OBJETIVE MARKET
        
        Young market
        
        ages ranging from 18 to 35
        
        Clubs and Canteens
        
        we want to have an impact within the clubs where the majority of consumers are women.
        
        Also in clubs, the LGBTQ+ community
        are always looking for something exotic and different
        
        Festivals
        
        The last Saturday of November of every year, the National Tequila Fair begins, which is one of the most important celebrations not only in this town, also at a national level.
        
        Tourists from all over the world come to know and taste the different varieties of tequila
      - Establish an office
        
        Private limited company, anyone can establish an office in Spain, having full legal status, and our profits can be taxable
      - Franchising
        
        We need to meet the requirements of the Disclosure of Pre Contractual Information for drawing contracts as a foreign company.
        
        We have international treaties such as TLCUEM
    - - An attractive design for our female public, it consists of an elegant bottle, with pastel colors.
        
        Nowadays the most striking designs are the rarest to see, in our case we will continue with a trend that attracts many women.
        
        edible Diamantine and/or gold inside the beverage