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EMA - Coggle Diagram
EMA
Block 1
Big ideas
Marketing
Offering
Marketing mix
6 p's
Price
Services
Promotion
Non-profit
Place
Product
Intro
Operations management
Operations strategy
Development
Marketing and operations
Close feedback
Design
Service
Process
No evidence
Product
One key product
Focus
Weakness
Diversification?
Expertise
Financing an organisation
Traditional
Strong financial backing
Retained profit
Publicly traded
Non-traditional
Not relevant
Economic stability
Expanding overseas
Environment
Legal
Financial reporting
Privacy and security
Political
Public sector value
Education and government?
Public and non-profit management
No relevance
Innovation and organisations
Block 2
Competing in a global context
Global trade environment
Global expansion
Technological capability
Laws
Regulations
Attitudes
International operations
Supply chain management
Localised support and features?
Software handled remotely
Cloud-based?
Unlikely
Economic and financial flows
Pandemic
Cost-of-living crisis
Tax and exchange rates
Localised tax on services
International financial reporting
City leadership and business opportunities
Opportunity
Hybrid working
Threat
Globalisation, convergence and divergence
Similar consumer habits?
Alternate perspectives to globalisation
Employee relations and globalisation
Human resource management
Learning experience
Context to ideas
Marketing and ethics
Branding
Block 3
Building long-term success
Success
Short-term
Long-term
Politics of business
Value players
Employment relations
Change management
Accounting for values
Quality and improvement
Operational risk
Relationship marketing
Managing crises and measuring success
Leadership and management
Leadership and motivation