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Methods to increase share LED in installed base households - Coggle Diagram
Methods to increase share LED in installed base households
Communication
Channels
Online
Owned channels
Website
Social media
Newsletters
Third parties
News outlets
Interviews
Podcasts
Whitepapers/opinion papers
Branded content
Social media
Influencers
'Sciency'/informational channels
Etc.
Fora (/Facebook groups/Reddit)
Paid social
Word-of-Mouth
Streaming services
Netflix etc.
Twitch
TV providers
Radio
Search engines
Paid search
Display ads
Keywords
Always on banners
Retailers' ads (CoolBlue)
Other relevant websites
Funda
Nibud/consumentenbond/...
Review websites
Apps
Owned apps (Philips smart home)
Neighbourhood apps (e.g. Nextdoor)
Offline
In-store
DIY
Supermarkets
Other
Recreational associations
Public transit
Recyclers
Leaflets
At home
Housing-related
Homeowners associations
Rental companies
Housing corporations
Private sector
Student housing
Home improvement companies
Letters / bills
Combo deals
Energy-related
Utilities
ESCOs
Local government
Information suppliers
NGOs (climate groups)
Educational institutes
Research institutes
At work
Coorperation 'green' companies
Signfiy Employees
Altruisitc organisations
Food bank
Religious organisations
Red Cross
Messages
About products
Environmental
Energy labels
Wattage communication
Foregone energy generation (/wasted energy)
3D Printing
Ultra Efficient
Quality
Programmability
Colour
Brightness/dimmability
Timing (on/off management)
Eye comfort
Health & wellbeing
Financial
Subsidies
Vouchers
EnergyFixers
Cash
Cost saving because of energy efficiency
Saving / amount of time
Payback time of investment
Social-Economic Status
Behaviour of peers (Hotel towel)
Conspicuous consumption
About Signify
Environmental
Circularity
Carbon neutrality
No waste to landfill
Renewable energy
Social
Signify foundation
Disaster support
Ukraine (War)
Turkey (Earthquake)
Work in NGO's
Innvovations
UV-C
3D Printing
LaaS
LiFi
Actions
Currently being done
Online
Improve Customer Experience
Owned channels
CRM
Customer behaviour profiling
1-to-group
1-to-1 (micro targetting)
1-to-all
Seamlessness
Findability
Navigation
Develop holistic story & messaging
SEO
Partners' touchpoints
Increase sustainability brand image
Thought leadership
Blogs
Whitepapers
Educational content
From Signify
Content partnerships
Global
Reuters
The Economist
Local
Strengthen partnerships
Smart Cities World
The Climate Group
World Green Building Council
Energy efficiency campaign
Updated savings calculator
Infographics
Interactive
Widen range
More dispersion
LinkedIn live sessions & Roundtables
Create content for NPIs
Offline
Governmental
Supernational
National
Local
Inclusion subsidy schemes
EnergyMeasures
Energiebox
Participating / partnering
Partnerships
NGOs
World Green Building Council
Smart Cities World
The Climate Group
Lighting Urban Community International
GOGLA
Companies
WeCycle
Retailers
Conventions
WEF
COP
Understanding customers better
Mobilizing own people
Volunteer action LED
Making promotional videos
Twist-of-the-wrist
Synergy
Increase local activation of global campaigns
Reduce amount of campaigns
Focus only on most important goals
Working together w/ clients
Retailers
DIY
E-tailers
Potential new initiatives
Financing schemes
B2C LaaS
Pay-as-you-Save
Solicit commitments to change
Messaging content
Combining financial & environmental messaging into one!
Create label for truthfulness of claims (w/ other A-brands)
Design a 'check your lamp' campaign'
Social psychology insights
Negative framing (prospect theory)
Visualizing benefits (system 1 thinking)
Induce felt obligation for reciprocity
Leverage (descriptive) social norms/comparisons
Align specific message content w/ expected psychological distance (Construal Level Theory)
Let consumers set their own (EE) goals
Provide energy usage feedback through app (Money saved meter goes up (can be shown accurately with connected systems??))
Integrate Merkle display ads w/ infographics --> Have infographics be display ads and update them real-time
How to prevent consumer scepticism?
Partnerships
Creative content creators
Informational YT channels
Streamers (May have high end setup. --> Let bg lights follow colour scheme of game being played?)
Housing corporations / managers
Energy companies
ESCOs
Utilities
(Energy saving) Contractors
Recyclers & Welfare organizations
Reward consumer for handing in lamp
Emotional
Warm glow
Status
Physicial
Discount
Gadget
Deals w/ sustainable companies' to reach employees
Small pop-up stores/mobile stores
Target groups
Consumer marketing
Moving
Interested in inflation
Interested in Energy prices/High costs
Interested in replacement
Home renovation?
Physical store goers
Interested in durability/lifietime (don't want to have to change often)
Caring for sustainability / environment
GS personas
Legacy seekers
Mayors
Politicians
No BS (Technical personnel)
Hands-on
Installer
Contractor
Spreaders
NGOs
Communicators
Influencers
Invested in Business
Advisor/consultant
ESCO
Treasury