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Design Elements & Principles - Coggle Diagram
Design Elements & Principles
elements
line
The weight and quality of the line may vary depending on its intended use
shape
Are two-dimensional, showing both width and height
form
Can enhance these shapes so they look more 3-dimensional with the use of other elements.
tone
Can give emotion to an image. Highly contrasting tones give life and energy, softer tones give a gentle mood.
texture
Can be achieved by the combination of elements, such as points and lines
colour
Can attract attention, attract feelings and moods and convey messages instantly
principles
balance
Balance is achieved when things are in equilibrium. This is commonly achieved through an equal weighting or distribution of elements within a whole.
hierarchy
Elements within a composition can be ordered and organised according to their importance.
emphasis
Emphasis refers to the focal point or centre of interest of a composition. Contrast colours, size, space, lines, or shapes help to create emphasis.
movement
Movement is the repetition or alternation of elements, often with defined intervals between them. Movement can create a sense of rhythm and can establish pattern and texture.
perspective
Perspective is created through the arrangement of objects in two-dimensional space to look like they appear in real life.
proportion
Proportion and Scale in design looks at the relationship in size between objects in a composition. It can be used to help define symmetry and visual weight
contrast
Contrast is the use of opposite elements in a work to create visual interest, excitement and tension. Sharp contrasts tend to have a strong visual impact.
unity
Unity is achieved when all of the different elements in a design work together to create a unified, harmonious whole