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MODEL CITIZEN, Biases, Kinetic Execution, The 4 Unscripted Disciplines,…

- - - - Sidewalk
        
        Ultimate Consumerism
      - Slowlane
        
        Ultimate Frugality
      - All of these are made possible by distractions, Social media, Television, Stupid Political and Ideological debates etc.
- - - - Tell a story, if you want to sell more of anything give your product or company a story. When your story resonates with your customers identity it strenghtens the brand. Tell your audience WHY you are in the business.
      - Humanize your corporation - People want to do business with relatable people they like, not mammoth corpos. The easy way to humanize a business is to put a face to it. Take care of your About Us page, put some photos of your team not making them look like robots. Another strategy is to engage with your customers via social media, Email, twitter, instagram etc. Another is to encourage your employees to flower their personality as opposed to gagging it.
      - Sell benefits. Tell your potential buyer EXACTLY what you can do for them. You have seconds to appeal to self interest and it starts with your HEADLINE, GIVE MEANING AND PURPOSE to your customers' life, as most people lack one.
      - Prioritize Social Proof - The best sales secret isn't even about sales - It's peer testimonials and reviews. THIS IS THE MOST IMPORTANT IN A PRODUCTOCRACY!
- - - - The prototyping phase is where many entrepreneurs want to leave their idea and switch to a new one as all of them seem more attractive and better, as there is currently no feedback loop.
  - - - Awareness, Evaluation and Onboarding, - Get your product out to the eyeballs of masses, Social Media Ads, Big account/Influencer Marketing, Kickstarted (for hard proof), Then comes Onboarding aka the Sales Funnel or Lead Channel, Onboarding and optimizing conversion rates are essential for traction.
        
        Any time you push your product through any medium into the marketmind you are guaranteed one of three things: An Echo, Diffusion or a Conversion.
        
        Echoes are any feedback that isn't a conversion, website analytics, emails, comments on facebook etc. Asses them and then adjust.
        
        Conversion - Congratulations you got a YES, now Act, asses and adjust, is your copy as good as can be? What is your cost per customer acquisition? Can it be improved? How does it relate to your cost structure?
        
        Diffusion - Silence from the marketmind, it is the most likely outcome, but do not 'fail fast' just yet! Check the following
        
        Checklist your reach - Make sure you have enough of a reach a recommended minimum of 10k Impression and 1k clicks.
        
        Checklist your message - The most common false flag is your message, Your offer is weak, the copy sucks, there's no call to action, the design and UI look like shit. - Most launch failures are from shitty offers not shitty products. Act, asses and adjust followed by these three checkpoints can help find if the product is truly flawed.
        
        Checklist your channel - Are you using the correct channel to reach your audience? Are you targeting the correct audience? Act, asses, adjust.
  - - - Google Keyword Planner - Check the number of keyword searches
    - - You want to survey/ask strangers who do not give a shit about strangers :smile: You can also do solution-selling aka asking business owners and professionals about their problems and providing solutions to them.
    - - You present your product to the Market as if it already exists, with landing pages and mock prototypes.
        
        Landing Page
        
        Creating a page where you collect emails and the landing page sells the product, or creating a whole store but when the user tries to buy it says sold out, which allows to better track actual buyers. Emails and clicks are only interest not commitment! Cash is a verdict and hard proof.
        
        Mock Prototyping
        
        It involves creating a nonfunctional, dummy version of your product and gauging the market response using any of the previously mentioned methods. You can try to get Influences to market it and instantly get the opinion of the Marketmind.
  - - - Public reviews or praises from strangers, positive social media posts etc. Are all signs of a productocracy.
      - Private emails, written accolades or testimonials
      - Reorders or renewlas - Both say that a promise was delivered
  - - - Define major action blocks and their requirements while eliminating unnecessary actions and their costs. - The process path's objective is not detailing every actionable nuance but breaking down execution into broad progress chunks, each with bite sized actions.
  - - - Channel Expansion - As long as it hits your aduience, maintains your brand and fits into your cost structure add, add and add.
      - Expansion of Network - Expanding your network, business dev, win win joint ventures, affiliate marketing
        
        How do you expand your network? - Start with Giving, same as with mentorship!!!!!!
      - Reach Expansion - Social media, marketing, Content Marketing, in a productocracy your product basically sells itself.
      - Cash is king when it comes to propagation, if it cannot increase the bottom line it shouldn't be done, preservation of cash and its ultimate redirection into growth is the only thing that matters! Every dime of revenue and profits should be reinvested into the company to fund whatever growth challenges await. - REJECT Funding unless necessary, as to be able to keep the focus on the customer not the investor, keep control! - Equity crowdfunding is also an option.
- - - - Diffusion
        
        If 10k People see your add and no one clicks it, the reaction is 100% Diffusion, it is when you are not actionable when you see an ad etc.
      - Echoes
        
        It is positive or negative feedback from the marketmind, LISTEN TO IT!
- - - - Every dollar spent should go into three categories.
        
        Living expenses: Food, shelter, transportation. You household should be run like a fine tuned machine.
        
        Debt reduction - Pay off all debt, and if you're disciplined try maximizing credit card rewards.
        
        Business Expenses - Do not fear spending here.
    - - Reallocate something into your money system EVERY month, even if it is only a few dollars, right now it might not contribute much, but the real magic happens when tyour income explodes.
        
        When it does flex you discipline muscles, do not spend all of it, save most of it, do no be slowlane frugal tho.
    - - Reforming expenses and cash outflow. You can say it is temporary frugality. Unearned Luxury equates to earned suffering. Be the undisciplined 99% or the disciplined 1%.
    - - reward is the final phase of financial reconstruction for purposed saving, giving yourself gifts for financial milestones achieved.
    - - Rename money to value vouchers. Every buck saved today is one you won't need to earn tomorrow, See One dollar as a passive income machine that produces a nickel in it's life time passive income.
- - - - We are not balancing production with consumption we are outrunning it.
- - - - Similar to REITS, these assets operate with Oil and gas, energy, pipelines, production and transportation. MLP Partnership income is considered as if you earned it yourself, meanwhile dividends are not taxed as they are 'return on capital'.
    - - Payment from loans or debt instruments issued by a government, corporation or municipalities. Page 379.
    - - Payemnts evolving from a pool of financial instruments, professionally managed by a financial firm. ETFs, Mutual Funds, CEFs or hedge funds.
    - - Real estate Investment Trusts, corporations that own, manage and operate real estate related assets. Their dividends are usually larger than stock dividends.
    - - Money received from IOUs from institutions or individuals. Peer to Peer Loans on Prosper.com and LendingClub.com
    - - Dividends are corporate profits received from stock ownership. Dividend paying Corpos do so voluntarily and are not obligated to do so in the future, it depends on their cashflow, economy, micro and macro economic events.
    - - The Apocalypse Rule
        
        The rule holds that the only catastrophic threat to your principal investment has to come from a global financial apocalypse.
        
        Your investments should be trusted only to companies that are 'too big to fail'
      - The 3 Years in 3 Months Rule
        
        If any of your investments, wether stocks or bonds, appreciates unrealized gains greater than or equal to three years in dividends in any three month period, SELL and take the profits.
        
        Page 385 - 66% Reversion Flag
      - The Snap Rule
        
        Requires that paycheck-pot investments must remain highly liquid, or recallable back to cash at the snap of a finger. We are renting our principal not trying to grow it. If the asset does grow why wait years to cash in dividends for example if you can do it instantly?
      - The Admiral Ackbar Rule
        
        If it looks too good to be true, it probably is.
      - The Rent Rule
        
        Anytime you cede control over your paycheck-pot money, demand rent, not unconditional promises and coin-flip pipe dreams.
      - The 1% Rule
        
        Avoid any fund with a management fee greater than 1%, excluding interest charges. Page 387.
      - The Ostrich Rule
        
        Yo u should avoid investments where the business no longer jives with either the cultural or economic climate. Page 388 - Questions to check if the Ostrich rule applies.
      - More rules on Page 389.
- - - - Leverage multiple channels to sell your product.
  - - - Money Systems
        
        Stocks, bonds, investments, that have returns, jaw droppingly passive. Require Big Investments, takes money to make money in their case.
        
        Digital Product Systems
        
        Content or Information Dissimination, they are the easiest to create and often the most crowded,
        
        Software/Internet Systems
        
        Video Games, Enterprise Software, Mobile Apps, SaaS - Once coded require very little maintenance, but have high returns.
        
        Product Systems
        
        Any Physical Merchandise sold through a distribution channel.
        
        Rental Systems
        
        A form of a product system where the product is not bought but rented, Rental Real estate, rental services like cars etc., licensing.
        
        Human Resource Systems
        
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      - Legacy Structures 0 they support, promote or market your LVS, 24/7 separate from your time.
        
        Podcasts that sell your product forever, forum posts, videos etc.
  - - - Consequence of mass floods of people entering an 'easified' business, declining margins and profitability.
    - - When gurus are preaching a business idea, do the opposite, do not go where the crowd is going.
    - - It is your process that matters, not the goals.
      - The process principle holds, that if you're not going to sacrifice to get into the game, you're going to need to sacrifice to win the game.
  - - - Value Competition
        
        Value Array - List of value attributes, website, refund policy etc. Someone might perceive 3 attributes, while someone else might perceive 20, and then they subjectively compare it against other options.
        
        Sample Value Array found on page 259.
      - Value Skews lead to exponential growth
      - Engineering Value Skew
        
        Examine your product and its industry and identify every value attribute in the value array
        Primary Attributes: The one that are referred to the product itself.
        Secondary: Everything involved in its marketing and delivery to the customer, the website, photos, etc.
        
        The more value skew you can identify in the global pool, and skew them further without affecting others, you will win.
      - Value Myths
        
        The Market Myth - Ignoring the need of the market and instead doing 'what you love' or whatever
        
        The Isolation Myth - Selling a commoditized product in a commoditized market, the only thing you're competing on is margin. You can only be as good as your dumbest competitor.
        
        The Blockbuster Myth - The idea that you have to come up with a never before seen product, so that you can be the first to the market without competition.
        
        The Crowded Room Myth - The Room appears crowded becase we do not think from a value skew perspective, if there is value to skew there is always room.
        
        The Empty Room Myth - No one is doing it, so there must be no value to add or it isn't worth it. This is how blockbuster ideas get passed on.
        
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    - - Innovation - Blazing a new path, never done before
      - Improvement, you tread an existing path, but add more value by skewing value attributes.
      - Language - Listen to the market, it's a selfish brat it wants what it wants.
        Opporunity codewords; I hate, this sucks, I'm tired, I wish, How frustrating, I don't like, Why do I have to, Why is this [dangerous, unhealthy, hard, etc], Complains and Pains are opportunities, what do you wish easier, more convenient etc.?
        
        Search Twitter, Facebook, Topsy, Amazon with these code words, for ideas.
        
        Inconvenience - The Inconvenience can be the product itself or the process surrounding it.
        
        Simplification/Easification - Anything complicated that needs simplification/easification is an opportunity.
        
        Wants - Where utility and functionality is secondary, think new Iphone, Designer Shoes etc. Most wants fall into the vanity, enterntainment and fashion fields, their demand can also be influenced by marketing.
        
        Service gaps - Copy a business with a shitty customer service, treat your customers like gold and boom!
        
        Geographical Arbitrage - Taking something common in your area and repositioning it to an area where there isn't adequate supply. It demonstrates how relative value can be manipulated by the presentation economy.
        
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      - Listen to the market, most of it's needs can be fulfilled with little to no capital.
  - - - Your Offering must become an LVS
        
        It must be replicable into multiple units, locations, chains etc.
        
        Replication must either have mass or magnitude.
        
        It has to have profitable impact.
      - Your market size is the ceiling which you limit yourself.
    - - Drive occurences higher, and your probability of success will be higher as well.
    - - But most importantly profitably impact ONE person first, forget about scale until then.
  - - - Reviews Compel Users To Buy, Ads Might Get them looking
- - - - The 99% Continously Consume while producing nothing, the producers produce in excess to what they consume
      - Money vs Value
        
        99% Chase money, 1% Provide Value, Money is just Perceived Value Vouchers, bad entrepreneurs skew this by chasing money and providing no actual value
        
        Selfish vs Selfless
        
        Money chasers create this dichotomy that 99% of Entrepreuns are selfish, as these people create a lot of percieved value, but no real value. Perceived value must equal provided value
        
        Luck vs Probablity
        
        99% Think it is luck, but the 1% Know it is probability, if you do not play the game you cannot win. Simple as that.
        
        Frugality Scam and Compound Interest Scam
        
        Wallstreet won't make you wealthy, it will make you wealthy if you're a banker or hedge fund manager, but as a retail investor it is basically impossible. They do not count TRI(Time, Reality, Inflation).