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Personal Selling :tada: - Coggle Diagram

- - - - Strengths: Internal factors that give a company an advantage over competitors.
      - Weaknesses: Internal factors that put a company at a disadvantage compared to competitors.
      - Opportunities: External factors that a company can exploit to grow or improve.
      - Threats: External factors that could negatively impact a company's business.
- - - - Self-actualisation (personal growth/achievement)
      - Esteem (privilege, entitlement)
      - Belongingness (Large group of tourists with similar background and interests)
      - Safety (Tour guide present with common language)
      - Physiological (basic needs)