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Below the line promotion, image, image, image, image, image, image -…
Below the line promotion
Direct marketing refers to promotional activities that aim to sell a product straight to a customer rather than using an intermediary.
example:Direct marketing techniques include making telephone calls, sending email adverts to potential clients, and distributing direct mail to customers.
Personal selling Personal selling refers to promotional techniques that rely on sales representatives directly helping and persuading customers to buy.
Examples include sales presentations, face- de to-face meetings with clients and door-to-door salespeople . For he instance , insurance and financial planning companies often use of brokers (agents ) who visit clients in person to promote their in products and services.
Sales promotions are temporary methods used to boost sales and attract new buyers. They involve short-term incentives designed to stimulate interest in a product. Sales promotion can help businesses to gain a short-term competitive edge , to get rid of excess or old stock and to build brand awareness .
example: BOGOF (buy one get one free) deals, which are often used to get rid of excess stock or sometimes used as loss leaders.
Specialists in PR get the media to report events in a positive way and from the business's point of view.
Examples of PR include: having a launch party for a new product
Packaging is the art of presenting products in an advantageous way in order to improve sales
examples coffee shops that use disposable cups to promote their brand name .
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Point of sales refers to the promotion of a product at the place or location where the customer buys the product .
example: store displays in supermarkets, stands and posters are used to encourage impulse buying.
Trade shows (also referred to as trade fairs) enable exhibitors to conduct live demonstrations to showcase and promote their products.
example:
For example , IBID Press attends the IB's Global Conferences to promote their textbooks to coordinators and teachers following the IB Diploma Programme at their schools.
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Publicity is the process of promoting a business and its products by getting media coverage without directly paying for it.
For example , famous celebrities are often snapped wearing designer labels , which gives those brands free publicity in the media .
dolce and gabanna/kim kardashion
Public relations refer to marketing activities aimed at establishing and protecting the desired image of an organization. PR is about getting positive media coverage, usually without directly paying for it
exmaple: instagram reposts
Sponsorship involves a business providing financial funds and resources to support an event or another organization in return for publicity and prime advertising space and prominent publicity.
.For example: Arsenal Football Club received a €132m ($178m ) sponsorship deal in 2006 with Emirates Airline . In return , Arsenal named its new stadium The Emirates Stadium .
Word-of-mouth promotion CORE Word-of-mouth (WOM) promotion refers to the spreading of promotional information from one person to another through verbal communications .
example: when a student goes on a teen tour and than tells all there friends about how much fun they had and they start to go on them too.
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Guerrilla marketing is a form of promotion as "achieving conventional goals, such as profit and joy, with unconventional methods, such as investing energy instead of money
Example: The MC donalds street art
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