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MKTG334 - Coggle Diagram
MKTG334
blockers of change
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cultural innovation theory (Holt and Cameron, 2010)
ideological segments (Holt, 2015)
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System change
Green Marketing Grid (Grant, 2012)
Greenest: best thing to do is create new business concepts, trojan horse ideas, and encouraging de-consumption
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green: set an example: credible partners, market a benefit
Greener: develop the market, social/tribal brands, change usage
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Carbon promises
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google have carbon offsets, but also are a big corporate
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