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Upper & Mid-Funnel - Coggle Diagram
Upper & Mid-Funnel
YouTube
(40%)
Branding
Product & Saisonal preparation
Non-Skippable In-Stream
Bumper Ad
Interest
Detailed demo
Consideration
Saisonal starts
Skippable In-Stream
In-Market
Life Events
Action
Always on
Video Action Campaign
Remarketing
Visits
Productview
Add to cart
Customer Match
Upload:
Buyers Product A
Buyers Product for >1 Year
Custom Intent
Search for:
Brand
Product
Competitiors
Display
(40%)
Branding
Detailed demo
Interest
Consideration
Liefe Events
In-Market
Action
Remarketing
Customer Match
Custom Intent
Discovery
(20%)
Branding
Detailed Demo
Interest
Consideration
Video-View
In-Market
Action
Always on (50%)
Ad with Product Feed
Cutstom Intent
Customer Match
Remarketing