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PRET Brand Launch Video - For Delhi, -Hamleys- Covid Campaign Reference -…
PRET
Brand Launch Video - For Delhi
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DIESEL - Brand launch Reference
Diesel Fake launch party (
https://www.youtube.com/watch?v=1sNQK4fKHGo&ab_channel=DieselIndia
Follow Up video with 'fake' celebs
https://www.youtube.com/watch?v=VCyHbMCSAXA&ab_channel=Dieselfakeparty
The insight being -
Only if your brand is famous enough , people want to wear it/pimp it up.
Hence, lets ride on that and make it larger than life.
Fits Diesel's vibe of being innovative and provocative.
Reference links on Diesel's brand story /positioning
I want crazy, bigger, more, more, more': Diesel founder Renzo Rosso, advertising’s original provocateur
(
https://www.thedrum.com/news/2018/04/12/i-want-crazy-bigger-more-more-more-diesel-founder-renzo-rosso-advertising-s-original
)
The Diesel Clothing Brand Story
https://bold-awards.com/power-brand-diesel/
Hamleys - Covid Support - Price William and Kate.
https://youtu.be/tE4Pp7Vbq6Q
Specific time stamps from 0:45 to 1:36 in the link- the story being weaved in beautifully to narrate the campaign
*Hamelys Brand positioning : A world where fairy tales come true, and a child’s imagination : runs free’
-Stick it to the Naysayers-
Diet Sabya -
Calm down People!
**
- Pret has been covered by 150 media houses and 'trending on IG'
Pret is making a mistake opening in a office complex like Maker Maxity !
.
1.Pret's concept of fresh food wont work in India
The restaurant market in Mumbai is oversaturated and Pret will have hard time finding consumers
What works in London doesnt have to work in India !
Why did Pret click in Mumbai?
Stayed true to Pret's DNA - Fresh Food , Organic Coffee. Zero compromise on taste and service
Passionate People - 60 second service, served with a smile
Nothing mattered except that each thing you bought in a Pret, had to be 100x better than anywhere else.Then, our job was to explain to the consumer why
it was 100x better than everywhere else.Lastly, it would only be 100x better than everywhere else
if the staff who made it were very proud of it.”
-Julian Metclafe, Founder
End frame :Humbled Mumbai - thankyou for the love. Clearly seem to have got something right. We are just getting started - Oh hey there Delhi!
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Hamleys- Covid Campaign Reference
