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Questionnaires - Coggle Diagram
Questionnaires
DISADVANTAGES
Practical - need to be brief because people are unlikely to complete long ones. This limits the amount of info gathered .
Response rate - unrepresentative. eg only MC have time to complete. Researchers can reduce this by offering incentives but this increases costs
Inflexibility - once it has been finalised the researcher cannot explore new areas of interest that may emerge during research.
Detachment - Interpretivists argue that they lack validity. They involve little to no contact so confusion can't be cleared up.
Lying, Forgetting and 'Right answerism' - Respondents could lie forget or try to please researcher. Undermines validity
Imposing the researchers meanings - Questionnaires impose meanings instead of revealing respondants. The researcher chooses questions & decides response categories, while close-ended questions limit answers.
ADVANTAGES
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Theoretical
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Representativeness - Large numbers of participants increase chance of having a representative sample so finding are more accurate.
Detachment & Objectivity - Often completed with little to none personal contact so are a good way of keeping objectivity. No bias.
Most commonly written. // Distributed through post, email or collected in person. They ask quick questions that tend to be closed ended,
Positivists = deliver reliable data (repeatable), they can be repeated exactly. Quantative data - test hypothesis & identifies correlations eg between education and class. Can be used for large scale to produce representative data.