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plc - Coggle Diagram
plc
introduction
negative products
innovaters are targeted
high cost per customer aquired
little competition
low sales
ads
build awareness for retailers
distro
selective distro
price
price skimming
product
basic product
sales promotion
heavy expenditures to create trial
maturity
high profits
middle majority targeted
competition begins to decline
price
set to match/beat competition
distro
intensive distro
low cost per customer
sales peak
ads
stress differences and benefits
sales promotion
increase to encourage brand switching
product
diversify
decline
declining competition
product
phase out weak items
laggards targeted
distro
selective distrobution
declining profits
price
cut price
low cost percustomer
ads
keep only nessasary
declining sales
sales promotion
reduce to minimal
growth
rapid rising sales
average cost per consumer decreases
rising profits
growing competition
early adopters are targeted
product
product extensions, warrantys
price
penetration pricing
distro
intensive distro
ads
interest in mass market
sales promotion
take advatage of consumer demand