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UX Writing - Coggle Diagram
UX Writing
Psychology of UX Writing
Intuitive processes
Generation of patterns
Don't make users think more than needed
Situational factors
Construal principle
Tension systems
Hick's Law
Minimize choices
Break down complex tasks into smaller steps.
Highlight the most essential items
Effects of serial position
Fogg Behavior Model
Motivation
Physical
Emotional
Social
Ability
Trigger
Miller's Law
Deliverables & Documentation in UX Writing
Content mockups
Define your style and brand voice :star:
Use plenty of examples
Don’t forget the hidden text
Make your microcopy reusable
Include background information
Document feedback and key decisions
Document as you go
Make documentation easily accessible
Testing UX Copy
Readability scores
Cloze testing :star:
Comprehension survey
Highlighter test
A/B testing :star:
Click tests
Quick exposure tests
Useful metrics in microcopy testing
Comprehension
Conversion
Time spent on a page
Drop-off rates
Brand perception
Accessibility in UX Microcopy
Placement of microcopy
Use plain language
Use common language
When to use alt text :star:
Images that contain important information
Images that reinforce a message on the page
Diagrams, data visualizations, and infographics
Icons, especially when they’re not accompanied by a label
Be more descriptive
Microcopy should be live text
Make hints permanent
Use acknowledgments
Content Audits for UX Writing
Talk to the original UX writer
Create a content inventory :star:
Don’t forget about hidden content :star:
Evaluate existing content
Readability
Relevance
Findability
Brand voice
Share recommendations and implement changes
Prioritize content changes
Include screenshots
Ensuring Consistency in UX Copy
Reducing cognitive load
Commands vs questions in CTAs
Lessen uncertainty
Reinforcing your brand
Setting user expectations
Keeping up with users' expectations
Consistency with the users’ platform
Brand Voice in UX Writing
Tone mapping :star:
Adding character
When users are pleased
When users are neutral
When users are unhappy
Creating guidelines for using the brand voice :star:
User Engagement Through UX Writing
Focus on users
Research your target audience :star:
Use human language
Gamification
Always remember the final goal
Tailor gamification methods to various users' needs
Provide simple rules and clear instructions
Conversational tone
First and second-person pronouns
Informal linking words
Contractions
Short sentences
Use common words
Clarity is vital
Constructive
Contextual
Concise
Less is more
Make it scannable
Researching User Needs
User needs vs. wants
5 levels of human needs
Physiological needs
Safety needs
Social needs
Esteem needs
Self-actualization needs
Competitor analysis :star:
Analyze 3-5 competing companies
Don't blindly copy their copy solutions
Create a list of comparison criteria
Include not just direct competitors
Benchmarking voice and tone :star:
Conversational research :star:
Qualitative interviews and research :star:
Qualitative interviews and research :star:
Learning From Users
conversation mining :star:
give you valuable insights about
What they like about your product
What they dislike about your product
What they’d like to change about your product
How your users feel about your product
Types of conversations
Positive conversations
Neutral conversations
Negative conversations
Mimic user language
UX Writing Strategy :star: