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npd - Coggle Diagram
npd
new product dev
business analysis
concept testing
screening
idea generation
product development
market testing
commercialization
product characteristics that encourage diffusion
compatibilty
complexabilty
low complex better
observabailty
more obserbable spread faster
relative advantage
triability
experiment with
types of new product
new product lines
20%
new to world products
10%
product replacement
45%
additions to existing lines
25%
types of adopters
late adopters
innovaters
always on the lookout for new products
laggards
slow to adopt
early adopters
breakthrough
an idea so unique that it cant be compared to existing products
diffusion
how products spread out in a market
incrementals
continuations of existing methods or practices