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B207 TMA03 Part B - Building long-term success - Coggle Diagram
B207 TMA03 Part B - Building long-term success
Marketing
Relationship Marketing
Long-term
Customer relationships
Retention
Satisfaction
Transactional
Emotional
Loyalty
Internal
Staff
B2B (business-to-business)
Managing crisis
Crisis management
Internal
External
Measuring success
Threats
Opportunities
Innovation
Time
long-term
short-term
medium-term
Innovation life-cycles
Innovation culture
Risk
resources
investment
Profit
Leadership
Five forms of leadership
leadership as a person
leadership as a result
leadership as a position
leadership as a purpose
leadership as a process
What makes a leader?
Decision making
Trust
Experience
Outward perspective
Bigger picture
Quality
Operational Risk
hazards
impact
Management
Poor quality
loss of profits
brand reputation
strategic improvement
High quality
profitable
Success
Measures
gross margin
sales
profit
brand reputation
brand awareness
market share
customer loyalty