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Canon Brand Platform - Coggle Diagram

- - - - GREATER POPULARITY through a more attractive personality or through personal accomplishments. (3,4,5)
      - MORE LEISURE for travel, hobbies, rest, play, self-development, etc. (4,5)
      - PRIDE OF ACCOMPLISHMENT Overcoming obstacles and competition. Desire to "do things well." (4,5)
      - BUSINESS ADVANCEMENT Better job. Success. "Be your own boss." (4,5)
      - SOCIAL ADVANCEMENT Moving in better circles. Social acceptance. "Keeping up with the Joneses." (3,4,5)
      - PRAISE FROM OTHERS for one's intelligence, judgment, knowledge, appearance, generosity, or other evidences of superiority. (3,4,5)
      - People Want to GAIN... (1) Health (3) Money (4) Popularity ( (7) Praise from others (10) Pride of accomplishment (11) Advancement: business, social (13) Self-confidence (14) Personal prestige.
      - They want to BE... (3) Up-to-date (6) Influential over others (8) Efficient (9) "First" in things (10) Recognized as authorities.
      - They want to DO... (3) Satisfy their curiosity (4) Emulate the admirable (7) Win others' affection (8) Improve themselves generally.
      - They want to SAVE... (1) Time (2) Money (3) Work (4) Discomfort (5) Worry
    - - The succeeder
        
        Self-confident and accomplished, they are organized and in control. They have a strong work ethic, and tend to occupy positions of responsability in society. Goals and leadership are high on their agenda. They will seek out the best as they believe they deserve it.
        
        Brand offering Prestige and reward and brands that promise to pamper and relax
        
        Evidence to support brand claims
    - - problem in one sentence
        
        We going to help clinicians with complexity in imaging and data by provide advanced simplified imaging and easy to use products so they can save time. Help them overcome the rising costs on medical imaging by providing accessible and durable products.
    - - pain
        
        Lack of time.
        
        Complex data and products.
        
        Physician burnout.
        
        Rising costs on medical imaging.
        
        Lack access undeveloped countries.
        
        Decreased staff satisfaction
        
        Shortage staff.
      - gain
        
        Quality on imaging
        
        Saving time and costs
        
        Gain time for self-development
        
        Gain pride of accomplishment and self confidence
        
        Praise from others for superior knowledge and generosity
        
        Help society
        
        Success and recognition in medical field / society. Become Authority
        
        Be First in things. Satisfy their curiosity.
        Improve themselves
      - job to be done
        
        I want Do things well.
        
        I want to develop medical relationships
        
        I want see easy to understand images to do better diagnosis
        
        I want to Take care of patients
        
        I want easy to use products with latest features that helps me advance in my career
        
        I want to spend less time learning products and use them straight away
        
        I want to Improve own career/studies
    - - Gain creators
        
        Advanced Imaging ( AICE,PIQE)
        
        Simple Products?
        
        workflows
      - Pain Relievers
        
        accesible products with good value
        
        durable products
        
        clear communication for product features
        
        trusted brand
        
        simple data with actionable insights
        
        great after service
  - - - value for money
      - low cost of ownership.
      - product easy to use
      - maintenance conditions (Durable, reliable)
  - - - Canon with more than 80 years of innovation in imaging will keep the provide to customers the best imaging experience.
    - - At Canon, the terms Takumi and Meister are used to denote people with outstanding skills and experience in particular areas of expertise who have been identified as potential monozukuri leaders in the workplace.
        The Takumi system aims to enhance technical skills and capacity in the workplace by identifying highly experienced staff who can pass on their skills and knowledge of the Canon monozukuri way to the next generation of workers.
    - - Bring values of omotenashi for Maintenance services by expanding the kyosei value of cooperation with our partnerships by
    - - Kyosei, which can best be defined as a “spirit of cooperation,” in which individuals and organizations live and work together for the common good.
        
        by allowing KOLs to test prototypes and develop the technology together
    - - We believe healthcare should be universal.
        
        For more than 100 years, Canon Medical has been at the cutting edge of diagnostic imaging, creating healthcare solutions that improve people’s lives. We partner with leading clinical and academic institutions around the world to develop systems and services that push the boundaries of image quality and workflow efficiency.Inspired by our “Made for Life” philosophy, we are dedicated to providing healthcare solutions that address the real-world needs and concerns of patients, medical professionals, customers and partners.
  - - - Built to last, created to perform and designed for life, the Toyota brand stands for ensuring value, safety and quality wherever your adventures take you.
- - - - our reputation is improtant to them. Having others before ourselves attitude will help our reputation.
        
        trusted brand
        
        social actions
  - - - workflows
      - simple data into actionable insights
  - - - Knowledgable> Provides a road map for self-realization.
        
        craftmanship>takumi
      - Advanced Imaging> guiding> It pursues fulfillment.
      - Expertise>canon heritage in imaging> It is a journey to find oneself.
      - passion
- - - - Audience Benefit – simplifies their lives?
      - It is simple. Maybe not credible ( no proof point yet?). It is unique compared to competitors. It is memorable because uses alliteration. It is inspiring.
      - It is indicative.
      - The brand promise of "Made for Life" by Canon Medical suggests a sense of reliability, durability, and a long-term commitment to the customer's health and well-being. The phrase "Made for Life" could transmit a feeling of:
      - Trust: The customer can trust that Canon Medical's products are built to last and provide consistent results.
      - Quality: The products are designed and manufactured to a high standard of quality, providing customers with a sense of assurance.
      - Care: The company cares about its customers' well-being and is committed to helping them live a healthy and fulfilling life.
      - Longevity: The products are built to last and will be there for the customer throughout their lifetime.
      - Support: The company will be there to support the customer throughout their journey, providing help and guidance as needed.
    - - Collaboration
        
        We team up with leading academic, medical, and commercial entities around the world to enhance our research and development for the betterment of all life on this planet.
      - Expertise
        
        We’ve worked hard to build a body of knowledge that is uniquely ours and we are doing everything we can to harness it for the betterment of diagnostic imaging.
      - Craftmanship
        
        We spent more than a century honing and perfecting our craft to deliver the painstaking quality and excellence our customers expect from a leading healthcare brand.
      - Passion
        
        We live and breathe healthcare. It’s what gets us up in the morning, every single day, to constantly better ourselves and deliver the solutions our customers need.
- - - - Improve their diagnosis. Save time and money . Success and Recognition
    - - VILLAIN
        
        Lack of time. Complex products. Rising costs
      - INTERNAL
        
        Lack of time. Complex products. Rising costs
      - EXTERNAL
        
        I want to grow in my career and being recognized socially and in the medical field.
      - PHILOSOPHICAL
        
        I believe healthcare should be for all. I help others by save lives and improve the overall health of their patients.
    - - EMPATHY
      - AUTHORITY
        
        Canon camera heritage. KOL testimonials (influence) . Altivity. Aice. Design Award. (other awards?). Japan leader brand? Statistics?
    - - TRANSITIONAL
        
        Testimonials that discuss Canon product imaging quality, durability of the products, time saving by workflows,
    - - By offering simple, easy to use and durable products with advanced imaging, we help clinicians to overcome their lack of time and frustrations with complexity, so they can free their time, to improve career growth and be recognized in society and help their work-life balance.
    - - Failing staying in budget. Using complex and slow products Bad quality imaging. Hard diagnosis. Working late. No work-life balance. Being stuck in same job and position.