Wine Plans - Preview All
Option A
Criteria:
A wine plan is active and enters workflow.
(based on scheme IDs - excluding HS)
🕑
Customer Profiles sit here until their next renewal email
Dynamization
1 email template per brand, with use of dynamic copy to identify their wine plan name, frequency, price, colour and if they have free bottles as in ECPLUS.
Trigger: Wine plan renewal date in 14 days?
Customers specific wine plan renewal = 0
Customers- specific wine plan renewals = 1+
If use the membership table logic- this would be last renewal date = 1 or has a value in next renewal date e.g. not empty.
✉
Transactional
Send customer regular renewal email
✉
Transactional
Send customer first renewal email
Note: Criteria is based on the unique WP's opposed to customer profiles. To account for the instances that a customer has multiple active WP's.
⬅
⬅
🕑
4 weeks
Wine Plans - Preview All
Option B
Criteria:
A wine plan renews in 2 weeks and enters workflow.
(based on scheme IDs - excluding HS)
Exclude VPs
Dynamization
1 email template per brand, with use of dynamic copy to identify their wine plan name, frequency, price, colour and if they have free bottles as in ECPLUS. UNL, rewarding.
Customers specific wine plan renewal = 0
✉
Transactional
Send customer first renewal email
Customers specific wine plan renewals = 1+
If use the membership table logic- this would be last renewal date = 1 or has a value in next renewal date e.g. not empty.
✉
Transactional
Send customer regular renewal email
Does customer accept Marketing comms?
Yes
🕑
4 weeks
🕑
Wait 4 weeks
IS WP still active?
Trigger:
Customers Wine plan renewals = 3
Yes
No
⬆
Yes
Does customer accept Marketing comms?
Yes
Trigger:
Customers Wine plan renewals = 3
No
Yes
🕑
4 weeks
👋
Customer Exits Workflow
Is WP active?
WP Cancellation Workflow
Triggers instantly once a customers WP subscription has expired.
Does WP membership = cancelled. In date = today.
Can this be instant?
Yes
✉
Transactional
Cancelation Confirmation
🕑
4 weeks
Condition: Does the customer 'Accept' Marketing Comms?
Yes
Condition: Has customer got an active WP subscription?
No
Phase 2
✉
Come back to us - we know you miss us, etc
Marketing
WP win-back strategy to be flushed out
Customer to only receive once
No
👋
Customer Exits Workflow
Yes
👋
Customer Exits Workflow
If suspended, send an email to renew membership. Payment not processed. card is expired or don't have enough funds. reattempted a certain number of times.
Kara to confirm if this is the current process
Phase 2
✉
Thank you for your loyalty.
Rate and Review
MGM
Customer to only receive once
⬆
No
Phase 2
✉
Reaffirming purchase.
Send email thanking customer for choosing the best way to buy wine.
CTA of rating and reviewing.
Customer to only receive once
No
Yes
Does Customer accept marketing comms?
No
Yes
👋
Customer exits workflow
Phase 2
✉
Thank you for your loyalty
Rate and Review
MGM
Customer to only receive once
👋
customer exits workflow
NO
👋
Customer exits workflow
Phase 2
✉
Reaffirming purchase.
Send email thanking customer for choosing the best way to buy wine.
CTA of rating and reviewing.
Customer to only receive once
👋
Customer Exits Workflow
No
👋
customer exits workflow
👋
customer exits workflow
Phase 2
✉
welcome to your wine plan.
How this is included in the workflow, depends on which of the below we choose.
Potentially a different stand alone email workflow
Create Redheads specific workflow. VIP - pre-sale
Dynamize UNL and if accept marketing to add UNL to regular renewal email.
Look into how we should exclude from main sends - in general.