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Wine Plans - Preview All Option A, Wine Plans - Preview All Option B, WP…

- - - - Trigger: Wine plan renewal date in 14 days?
        
        Customers specific wine plan renewal = 0
        
        :email:
        Transactional
        Send customer first renewal email
        
        :arrow_left:
        
        :clock2:
        4 weeks
        
        Does customer accept Marketing comms?
        
        2 more items...
        
        Customers- specific wine plan renewals = 1+
        If use the membership table logic- this would be last renewal date = 1 or has a value in next renewal date e.g. not empty.
        
        :email:
        Transactional
        Send customer regular renewal email
        
        :arrow_left:
        
        :clock2:
        4 weeks
        
        Trigger:
        Customers Wine plan renewals = 3
        
        2 more items...
- - - - :email:
        Transactional
        Send customer first renewal email
        
        :clock2:
        Wait 4 weeks
        
        IS WP still active?
        
        Yes
        
        Phase 2
        :email:
        Reaffirming purchase.
        Send email thanking customer for choosing the best way to buy wine.
        CTA of rating and reviewing.
        Customer to only receive once
        
        :wave:
        Customer Exits Workflow
        
        No
        
        :wave:
        customer exits workflow
    - - :email:
        Transactional
        Send customer regular renewal email
        
        Trigger:
        Customers Wine plan renewals = 3
        
        No
        
        :wave:
        Customer Exits Workflow
        
        Yes
        
        :clock2:
        4 weeks
        
        Is WP active?
        
        Yes
        
        1 more item...
        
        NO
        
        1 more item...
- - - - :clock2:
        4 weeks
        
        Condition: Does the customer 'Accept' Marketing Comms?
        
        Yes
        
        Condition: Has customer got an active WP subscription?
        
        No
        
        Phase 2
        :email:
        Come back to us - we know you miss us, etc
        Marketing
        WP win-back strategy to be flushed out
        Customer to only receive once
        
        1 more item...
        
        Yes
        
        :Wave:
        Customer Exits Workflow
        
        No
        
        :Wave:
        Customer Exits Workflow