Red increases appetite, commands our attention, alerts us, and produces a sense of urgency. Red is the sexiest colour and is related with debt. It also represents heat, fire, blood, love, warmth, power, excitement, energy, strength, passion, and vitality.
Blue is the preferred colour of businesses. It connotes safety and fiscal responsibility and inspires confidence. Darker shades are authoritative, dark and bright shades represent trust, security, faithfulness, and dignity, while paler shades imply freshness and cleanliness, though they can also imply weakness.
Yellow is a sunny hue, a spiritual colour that symbolises warning, happiness, and warmth. Creamy and warm hues are recommended; bright shades can be eye-irritating in big doses. Yellow also increases metabolism and is frequently used to emphasise or grab attention.
Orange is also connected with vitality, the tropics, warmth, and contentment. It gives a sense of joy and excitement, promotes health, suggests pleasure, happiness, endurance, generosity, and ambition, and makes products seem more accessible to a wide variety of individuals, both male and female.
Green: indicates envy, is used by companies to express status and riches, is relaxing, refreshing, and easy on the eyes. It also signifies money, nature, olive hues with health and freshness, environmental concerns, promotes fertility, freedom, healing, and tranquilly.
Purple: signifies royalty and luxury. Darker tones of purple are associated with money, spirituality, and elegance. Paler shades, like lavender, are feminine and romantic.
Pink is a highly feminine colour that stands for sensitivity, passion, well-being, and innocence.
White represents innocence, purity, contentment, and serenity. It is also thought to be sterile, cool, and refreshing. White may have a relaxing, stabilizing effect.
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