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Differentiation - Coggle Diagram

- - - - WaltDisney World
  - - - Starbucks
  - - - Harley
  - - - Uber
  - - - Flunking Monkey
  - - - Dyson
  - - - Apple
  - - - Toyota
  - - - Amazon
  - - - Hard Rock Caffe
  - - - Coca Cola
- - - - create unique offer, buyers must perceive offer is more valuable compared to alternatives industry. In return, company is able to demand higher prices for products
    - - low- cost alternative to leading product market, appeals specific group buyers
    - - produce a product at lowest cost in industry, achieved by:
        
        economies scale
        
        technologies
        
        ability to create & maintain cost benefits along supply chain
    - - used by small/local businesses to compete with larger chains