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MARKETING - Coggle Diagram
MARKETING
Kinds of market
Financial market
Consumer market
Commodity market
Industrial market
Market research
primary or field research
secondary or desk research
study
of market characteristics
needs
wants
market segments
sex
age
income
Marketing mix
the four Ps
Price
internal factors
external factors
Promotion (or advertising)
Advertising media
Radio adverts
newspapers and magazines
Internet o "pop-up" adverts
Television adverts
phone adverts
billboards
functions
Product
Place
to wholesalers
to retailers
to consumer