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TOPIC D: Buyer Behaviour - Coggle Diagram
TOPIC D: Buyer Behaviour
CONSUMER BUYING BEHAVIOUR
Social
family
roles and status
groups and social networks
word of mouth
online social networks
Personal
age and lifecycle
occupation
economic situation
lifestyle
personality and self concept
Cultural
subculture
social class
culture
Psychological
motivation
perception
learning
beliefs and attitudes
BUYING DECISION BEHAVIOUR
dissonance reducing
habitual
complex
variety seeking
CONSUMER PROCESS
evaluation of alternatives
purchase decision
information search
post-purchase behaviour
need recognition
BUSINESS BUYING BEHAVIOUR