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Sponsorship - Coggle Diagram
Sponsorship
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Sponsorship
How it works
increased familiarity with the brand as a result of exposure to a sponsor’s name in the long run generates a preference for the brand.
the main effect of sponsorship is that the brand ends up in the evoked set or the choice set of the consumer, without attitudinal-related effects.
What it is
occurs when two brands decide to work together professionally. Basically, one brand will sponsor the other brand in some form, such as resources, funding, or services.
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