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Womans Hour, How its broadcast, Context, The BBC, 2 current presenters.,…
Womans Hour
There are multiple other examples of the show including diverse representation of ethnicity, sexuality, gender and disability. - reflecting BBC's diversity remit
Not all audiences will take the 'preferred reading' of the show (Hall's reception theory) - don't like or disagree with the content
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How its broadcast
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Broadcast at 10am daily with an omnibus on Saturday at 4 so audiences can catch up with missed episodes
Omnibus reflects changing audience behaviour - Women now, will be busy / working on weekdays
Broadcast at 10am - suggests older audience (55+) or traditional women who can afford to stay home - Also the content must be kept family friendly
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The chat based format, with the presenters and guests joking around, as well as their more controversial content, will be entertaining for audiences
E.g. talking about IVF, adoption, menopause - female issues
Woman's hour is informative and educational, tackling issues and educating the audiences. - could be relatable for viewers
Some of this content rarely gets discussed within the media and are often thought of as taboo content
Some women feel as if the show still focuses too much on domestic life and doesn't reflect more modern women's daily issues
Spin off show - late night woman's hour - more adult content. However, radio listenership is declining in general, with many younger audiences preferring other forms of media
Late night woman's hour aimed at 40-55 - a way of broadening the audience and attract future listeners of woman's hour
Context
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Began in October 1946 presented by a male, Alan Ivimey. Perhaps because men tended to be the ones producing media a the time
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In 2021, audiences complained to Offcom that Emma Barnett had been islamaphobic towards a muslim guest - BBC removed the clip - avoiding bad publicity
The BBC
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Because of this, they don't have to make mainstream content to attract large audiences - they can make more niche content like women hour
The BBC has a remit to 'inform, educate and entertain'
The BBC has undergone a series of budget cuts recently, and woman hour is a low cost show to produce
2 current presenters.
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Emma Barnett & Anita Rani both have history at the BBC, presented multiple shows
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Two female presenters help to target modern female audiences, reflects changes in the media industry and the inclusion of more women in radio production
Social media
Interactive content - twitter, Facebook, instagram - also audiences can like and share posts
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