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POST WAR AMERICA 1945-60 - Coggle Diagram
POST WAR AMERICA 1945-60
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THE AGE OF AFFLUENCE
THE ECONOMY
post-war prosperity:
- per capita income was almost twice as high as GB.
- economic expansion created greater employment opportunities in industries like aircraft production, chemicals and electrical goods.
- consumption rose but wasn't conspicuous or wasteful until late 1940s when it became apparent that the prosperity would last.
- not all areas of us were equally prosperous.
- many families lived in rented accommodation and it was a measure of economic success that by 1960 home ownership was at 62%
GROWING MOBILITY:
- growth in car industry led to growth of suburbs as americans no longer needed to live in crowded towns or cities.
- image of homes became important in symbolising prosperity of ordinary people - people werent spending their money on renting something that wasnt theirs but instead on bricks and mortar that they would one day own once the mortgage was paid off.
growth of the car industry:
- sale of new cars qas 6.7 mill by 1950.
- vast majority of cars were us made.
- car industry was dominated by Ford, General Motors and Chrysler.
- cars symbolised confidence of age - they were sleek, 'gas guzzling', big and colourful.
- most cars were bought on credit as they cost around 40% of the average family's income.
- roadside hotels, motels, gas stations and garages developed significantly also as a consequence.
- 1956 Interstate Highway Act: boosted road building as it boosted federal subsidies for road building and developed the infrastructure of US highways - it created a 41,000 mile system.
- bill was actually intended to facilitate a speedy evacuation in the event of a nuclear attack.
- developments of roads also led to demise of public transport.
- railroads lost $700 mill a year by mid 1950s.
SOCIAL CHANGE
growth of suburbs:
- house construction away from urban centres expanded rapidly in years after the war.
- in 1950, 1.7 mill family homes were built.
- 60% of americans owned their own homes by 1960.
- Federal Housing Administration or Veterans Administration offered mortgages of up to 90% of the cost and interest rates as low as 4% to help many aquire mortages,
- 33% of people lived in suburbs by 1960.
- conditions often deteriorated in residential inner city areas as they were left to the poor and lost funding.
- development of new facilities like malls in suburbs.
the consumer society
THE CONSUMER BOOM:
- expansion in consumer items fuelled by incessant advertising.
- 1960: over 50 mill TVs in USA.
- baby boom led to increase in demand of baby clothes and nappies.
- 4 mill babies born each year between 1954-64.
- golden age of american nuclear family.
- divorce rate fell to 9.6 by 1953.
- leisure time was increased by labour saving devices.
- new products incl: frozen and convenience food; tv dinners; long playing records; electric clothes dryers; polaroid cameras.
- plastics and artificial fibres meant it was easier to keep clothes clean.
- in 1950s, USA consumed 33% of all goods in world.
- as 1950s developed there seemed no end to the post war boom like in 1920.
the position of women:
- four us states had made equal pay compulsory.
- 1950: 30% of workforce was women.
STEREOTYPING:
- media created and developed image of women as housewives.
- magazines featured role of domestic woman/wife.
- seeds were sown however for 1960s womens liberation.
WOMEN AND WORK:
- 60% of married women were in work by 1960.
- may have been necessary to make ends meet in consumer age.
- women who worked instead of married were often treated with great suspicion by society.
- in 1950s, growing numbers of women challenged traditional role.
- 1960: 1.3 mill women were at uni.
cultural change
THE CINEMA:
- influence of tv meant cinema held less influence.
- drive in cinema became popular in 50s+60s.
- hollywood responded to young audiences desire for new and exciting symbols of rebellion.
GROWING POWER OF TELEVISION:
- 37 mill sets by 1955.
- 1954 saw arrival of tv dinners.
- by 1960, estimated watching tv was favourite leisure activity of half the population.
- sitcoms celebrated american family as heart of usa.
youth culture:
- young people in 50s had more money to spend than any other previous generation and companies responded with new products specifically targetted to them.
- youth films of 50s influenced teenagers.
- establishment of rock and roll gave teenagers their own type of music and the more adults disliked it, the more they liked it - Presley broke records globally whilst parents and teachers held great disdain for him.
- TV opened up a world to teenagers they otherwise may not have known about the opportunities of following a different path to their parents.
TEENAGE REBELLION:
- concerns that young people were out of control.
- 1956: number of murders carried out by teenagers in NY rose by 26%.
- some blamed it on bad role models in media and some on absent parents that worked too much.
- average age f marriage did lower though.
POLITICAL DEVELOPMENTS
TRUMAN AND EISENHOWER
harry truman:
- became president in 1945 following death of FDR.
- convinced that us was worlds best hope for peace and prosperity.
1945 FULL EMPLOYMENT BILL:
- declared employment to be a right.
- required govt to ensure that jobs were available.
- increased the dole, incl a higher minimum wage, farm price supports and a public works programme.
- congress watered down many of truman's proposals.
LABOUR RELATIONS:
- war had led to inflation and thus union strikes for higher wages.
- truman announced conscription for railroad workers and have the army run the railroads in response to strikes.
- wanted to introduce legislation to restrict the right to stike against govt.
- not necessary as rail strike was called off but showed continuing hostility of us govt towards labour and strike action.
1948 PRESIDENTIAL ELECTION:
- truman expected to lose as his party was split.
- but went on to win a maj of 2 mill votes and democrats regained control of congress.
THE FAIR DEAL:
- 1949.
- tried to introduce a whole range of welfare measures but republican and democrat conservatives in congress blocked many of his reform proposals.
- succeeded in raising the minimum wage, extending the social security act and passing an act to assist slum clearance and provide housing for the poor.
eisenhower:
- critics accused him of being too conservative, doing little in office and representing big business with little sympathy for civil rights.
- some say though, that he was simply a safe pair of hands with an able team to keep govt stable and steady.
DOMESTIC ACHIEVEMENTS:
- 'dynamic conservatism'.
- ended wage and price controls and reduced farm subsidies as he wanted to decrease role of federal govt.
- did accept fed govt responsibility for welfare of citizens and promotion of economic growth.
- further strengthened social security programme.
- increased minimum wage.
- created Dept of Health, Education and Welfare.
- 1956: Interstate Highway System.
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THE DIVIDED UNION
NATIVE AMERICANS:
- during war 25,000 native americans in the armed forces and a further 40,000 worked in war production.
- many left the reservations to live in the same way as other groups in the cities and production centres.
termination:
- 1944: Indian Claims Commission was set up to offer financial compensation to native americans for lost lands - but not to return these lands.
- under eisenhowers presidency that termination developed.
- 1953: termination policy announced - reservations should be broken up and native americans encouraged to move to urban areas and live like other american citizens.
- native americans were not consulted.
- began with sale of valuable lands.
- policy was a disaster.
- was a case of the fed govt ridding themselves of responsibilities to save money by cutting native americans loose without providing any help.
- the policy was abandoned.
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