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Public Relations - Coggle Diagram

- - - - External
        
        Financial
        
        Bankers Consultants
        
        Stock exchange
        
        Investors
        
        Media
        
        Radio press
        
        Television
        
        Trade press
        
        Public affairs
        
        Local community government
        
        Trade associations
        
        General public
        
        Pressure groups
      - Internal
        
        Families of employees
        
        Trade unions
        
        Employees
        
        Shareholders
    - - Distributors competitors
      - Wholesales
      - Suppliers
      - Retailers
  - - - Internal
        
        Training
        
        Motivation
        
        Information
        
        Building corporate identity
      - External
        
        Financial
        
        Information
        
        Credibility
        
        Trust
        
        Media
        
        Opinions
        
        Corporate image
        
        Information
        
        Goodwill
        
        Public affairs
        
        Opinions
        
        Attitudes
        
        Information
        
        Corporate image
        
        Public visibility
        
        Build goodwill
        
        Impact of trends
        
        Influence decisions
    - - New products
      - Sponsorships
      - Support marketing agenda
      - Events
  - - - those groups that are potential shareholders, investors or advisers to shareholders and investors, such as financial consultants and banks. They are vital for the establishment of the long-term money-raising potential of a company.
    - - To inform, build favorable attitudes, create a positive image and a reservoir of goodwill, and to ensure coverage of marketing-related news.
    - - Is a management function directed towards the societal and political relations of the company. It is aimed at continuously studying trends and issues related to government decision-making and opinions and attitudes of the general public.
    - - Is directly related to selling products and/or supporting brands
- - - - the share of the target audience that has been reached, changes in awareness and knowledge, changes in opinions and attitudes, evolution of the image and goodwill of the company, and the extent to which behavior has changed.
- - - - Internal
        
        Direct mailing
        
        Bulletin boards
        
        Social activities
        
        Newsletters or video
        
        Team meetings
        
        Company television
        
        Team projects
        
        Annual reports
        
        Training programs
        
        Idea (suggestion) boxes
        
        Internal presentations
        
        Surveys
        
        Open-door policies
        
        House-style material
        
        Consultation
      - External
        
        Financial
        
        Annual report
        
        Meetings
        
        Corporate advertising
        
        Newsletters
        
        Media
        
        Press release
        
        Press conference
        
        Press kit
        
        Interviews
        
        Video or radio news release
        
        Public affairs
        
        Sponsorship
        
        Lobbying
        
        Corporate events
        
        Meetings
        
        Annual report
        
        Newsletters
        
        Corporate advertising
        
        Flyers or brochures
    - - Sponsorships
      - Meetings
      - Product events
      - Newsletters
      - Product placement
- - - - A PR program is decided on and different PR agencies are requested to file a proposal and a budget.
    - - a pre-specified proportion of margin or sales is devoted to PR.
    - - PR program or activity is planned, and the cost to carry it out is calculated. is method has the virtue of starting from the task to be accomplished, but lacks long-term perspective.
    - - the industry average is used as a benchmark to decide the PR budget.
    - - management decides what resources are needed and calculates the costs implied.
    - - audiences to be reached and objectives to be achieved are de ned.
    - - what has been spent in previous periods, possibly adjusted as a function of changed circumstances.