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Business - Coggle Diagram

- - - - Overdraft
        
        "The bank borrows you money"
      - Trade credit
        
        You buy supplies on credit
      - Debt factoring
        
        You sell your debt to another person/company
    - - Loan
      - Leasing
        
        Motors/machinery
        
        Biz pays a fixed amount
        
        Doesn't own the asset
        
        Leasing company maintains and repairs
      - Hire-Purchase
      - Mortgage
      - Share Issue
- - - - One item at a time
      - highly skilled employess
      - Specialised equipment
    - - Group of items
      - Lower cost than job production
      - Materials in bulk
      - Less motivation
    - - Continous process
      - Capital intensive
      - Large quantities
      - Automation
      - Large inventories
      - Economies of scale
      - Less motivation
    - - Amount to sell
      - Product
      - Costs of production
      - Size of market
      - Type of good
    - - Benefits
        
        More productivity
        
        Lower costs
        
        Better quality
        
        Simpler job
        
        Job security
      - Disadvantages
        
        Expensive
        
        Need to remain competitive
        
        Cost of training employess
    - - Is important because
        
        Brand image
        
        Premiun Price
        
        Keep and atract customers
        
        Reduces complains and returns
      - Quality control methods
        
        Inspection
        
        Repetitive and boring
        
        Problems could not be find soon enough
        
        Employess don't fell responsability
        
        Assurance
        
        Takes place in every step
        
        Reduces cost of wastage
        
        Encourages teamwork and motivates
        
        everyone knows their responsabiliy
- - - - Up to date
      - Private
      - Specific Purpose
      - Time consuming and expensive
    - - Cheap
      - Easier, quicker
      - Not up to date
      - Public
  - - - Brand Image
        
        Packaging
      - Life Cycle
        
        Introduction
        
        Growth
        
        Maturity
        
        Decline
        
        Extension Strategies
        
        Adapt
        
        New Markets
        
        New uses
    - - Pricing Methods
        
        Market Skimming
        
        High, Unique
        
        Penetration
        
        Cost-plus
        
        Profit for resaler
        
        Competitive
        
        Similar, equal
        
        Promotional
        
        New, Low
    - - Adversting
        
        Large Business
      - Sales Promotion
      - Personal Selling
        
        Expensive products
      - Mail
      - Sponsorship
      - E-commerce