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Marketing 1 depositphotos_67257273-stock-illustration-online-shopping…

- - - - Understands
        
        Means of sale, intended to act on the market, such as advertising,
        promotion and sale
        
        Analysis tools, aimed at understanding the market, consist of
        
        in study and forecast methods that are used in order to develop a
        
        prospective approach to consumer needs
  - - - encompasses
        
        Direct the execution of the plans.
        
        Control these plans.
        
        Plan business activities.
      - is called
        
        planning
        strategic (managerial)
  - - - Clients
      - Products
      - producers
- - - - according to its durability
        
        non-durable goods
        
        durable goods
        
        Consumer goods
        
        Uniform Comparison Goods
        
        specialty goods
        
        Common use goods
        
        basic goods
        
        emergency goods
        
        Comparison goods
        
        industrial goods
        
        Consumer goods that the customer does not know about
      - depending on how tangible they are
  - - - etages
        
        Product Introduction Stage
        
        growth stage
        
        Maturity Stage
  - - - Technological advances
      - Changes in consumer tastes
      - growing competition
  - - - Product Line Breadth Decisions
      - Decisions on the Extension of the Product Line
      - Product Line Decision
      - Decision on the Presentation of the Product Line
  - - - can be described according to
        
        amplitude
        
        refers to the total number of products handled by the company
        
        length
        
        We can also calculate the average length of a line, dividing the total length (total marks) by the number of lines.
        
        depth
        
        indicates how many versions of each product are offered within the line.
        
        consistency
        
        refers to how similar they are
        
        different lines in terms of their final use, their production requirements, channels of
        
        distribution or other factors.
- - - - The four main promotional tools
        
        Advertising
        
        Sale promotion
        
        Public relations
        
        Personal sales
  - - - convince and remind consumers of a product or organization, is a
        
        powerful promotional tool
        
        Steps
        
        goal setting
        
        budget decisions
        
        adoption of the message
        
        1 more item...
  - - - stimulate consumers, trade and the company's own sellers.
        
        Tips
        
        consumer promotion
        
        Commercial Promotion
        
        Promotion for the sales force
        
        Promotion to establish a franchise with the consumer
  - - - establishing good relations with
        the various audiences
        
        involving favorable publicity and the creation of a
        positive company image
        
        It is the least used instrument of the main
        promotional tools
        
        although its potential to publicize and make it preferred
        a product is larger.
- - - - A company will select as a policy one of the two options.
        
        Maximize Profits
        
        Achieve Target Performance
  - - - is subdivided into
        
        Increase Sales Volume
        
        Maintain or Increase Market Share
  - - - stabilize prices
      - cope with the competition