LOW ORDER THROUGH RATE
Low Menu to Cart Ratio
Low Cart to Order Ratio
Customer
Need more options in Menu (P0)
Competition giving faster delivery and better service and payment method options with better price (P1)
Area/Location
Area specific/speciality food items listed costly (P0)
Location has less exposure to online ordering and prefer traditional methods (P1)
Technological Aspects
User Experience of the App leads to less conversion rate (P0)
Images and description of the food item does not load or are not mentioned properly for the user to understand (P1)
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Payment Mode
Frequent payment gateway and server issues (P0)
Not compatible with all the trendy and easy payment methods used by the target audience (P1)
Competition
Better service and less delivery time offered by competition (P0)
Better offers and discounts by competition (P1)
Technical Glitches
App crashes and Bugs (P0)