why-are-interest-rates-so-low

LOW ORDER THROUGH RATE

Low Menu to Cart Ratio

Low Cart to Order Ratio

Customer

Need more options in Menu (P0)

Competition giving faster delivery and better service and payment method options with better price (P1)

Area/Location

Area specific/speciality food items listed costly (P0)

Location has less exposure to online ordering and prefer traditional methods (P1)

Technological Aspects

User Experience of the App leads to less conversion rate (P0)

Images and description of the food item does not load or are not mentioned properly for the user to understand (P1)

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Payment Mode

Frequent payment gateway and server issues (P0)

Not compatible with all the trendy and easy payment methods used by the target audience (P1)

Competition

Better service and less delivery time offered by competition (P0)

Better offers and discounts by competition (P1)

Technical Glitches

App crashes and Bugs (P0)