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Low Order through Rate at Pune City - Coggle Diagram
Low Order through Rate at Pune City
Customer Preference
Problem: Customer are more price sensitive
RCA: Proper discounts and offers ate not given to attract customers
Problem: Customers in Pune prefer to order from local restaurants and food outlets
RCA: Dine IN reservation Option through APP is not provided
Problem: Customers in Pune have had poor experiences with the food delivery app's services
RCA: Improper staff behavior and long delivery time
Problem: Customers in Pune are more health-conscious and prefer to cook their own meals
RCA : Healthy options for fitness loving persons are not added in menu
Competition
Problem: Competitor food delivery apps have a stronger presence and brand image in Pune
RCA: lack of marketing and customer acquisition campaign
Problem: Competitor food delivery apps are offering lower prices and better discounts in Pune
RCA: Lack of offers as given by the competition
Problem: Competitor food delivery apps have more diverse and appealing menus
RCA: Lack of appealing cuisines in the Menu compared to competitors.
Problem: Competitor food delivery apps have more reliable and efficient delivery partners
RCA: Inefficient and insufficient delivery staff compared to competitors
Delivery App Company
Problem: The food delivery app's services are not marketed effectively
RCA: Improper marketing
Problem: The food delivery app's ordering and delivery process is not optimized
RCA: Software bugs and non user friendly interface
Problem: The food delivery app's customer service is not satisfactory
RCA: unpleasant customer Experience
Collaboration
RCA:The food outlets and restaurants that partner with the food delivery app in Pune are not fulfilling orders
Problem: Delay and cancellation of delivery order
RCA: insufficient tie up with local Places
Problem: The food outlets and restaurants that partner with the food delivery app in Pune are not of high enough quality or variety
RCA: Services hindered due to pandemic
Problem: The COVID-19 pandemic has led to reduced demand for food delivery services